5 Benefits of Client Testimonials

If you’re not already taking advantage of the authentic consumer-generated content that is client testimonials, you should reconsider. A 2014 study published by WebDAM found that client testimonials had the highest rating (89%) of all types of content marketing. Shortly following, TechValidate published their own study that concluded that 94% of marketing and sales professionals rated customer testimonials as “very effective” or “extremely effective”. If that data wasn’t enough to convince you, here’s five additional reasons you should showcase client testimonials to attract new prospects.

1. Search Engine Optimization (SEO)

Struggling with SEO? Testimonials can change that! Consider including testimonials on your website via a testimonials page, home page, and landing page. This has been proven to promote more conversions, but A/B testing should be done to track results. Testimonials are also a great source for blog posts inspiration, which also boosts your SEO!

2. Client Loyalty

There’s no better way to make your clients feel appreciated than by asking them to give a testimonial. Testimonials not only attract new clients but build a stronger bond with your business and the person giving the testimonial. Ask for a testimonial each time someone thanks you for your services; this will turn thankful customers into faithful consumers.

3. Learning Opportunity

Not all testimonials will be perfect. These testimonials (even though they won’t be shared on your website) are a great learning opportunity. If your clients are all mentioning the same thing, it might be time to make some changes.

4. Natural Endorsement

Testimonials aren’t scripted commercials with paid actors, your clients are real customers that talk like normal people. You could write copy and convince your potential clients how great your business is, but you can’t deliver an unbiased review to back up your services.

5. User-Generated Content

Testimonials are a great way to spice up your social media posts. They’re much more effective than sales pitches and can easily be shared on sites like Facebook, LinkedIn, or Twitter. Plus, your customers will be thrilled when they scroll down through their feed and see you utilizing their testimonial.

Now its time to get started collecting your testimonials. Contact your previous customers and ask your new clients to share their experience with your company. Client testimonials are a powerful, effective tool that gets future prospects to trust your business. Use them wisely!